The Psychology of Everyday Things
Donald A. Norman (b. 1935)
Nerea • August 1998 • 300 pages • Paperback
About the Author
Donald A. Norman
b. 1935
Donald Arthur Norman, a founder of The Cognitive Science Society, is an expert of cognitive science and is widely considered to be the first to apply advanced human factors to design via cognitive desi...
Donald Arthur Norman, a founder of The Cognitive Science Society, is an expert of cognitive science and is widely considered to be the first to apply advanced human factors to design via cognitive design. - [*Wikipedia*][1] [1]: http://en.wikipedia.org/wiki/Donald_Norman
Description
The Design of Everyday Things is a best-selling book by cognitive scientist and usability engineer Donald Norman about how design serves as the communication between object and user, and how to optimize that conduit of communication in order to make the experience of using the object pleasurable. One of the main premises of the book is that although people are often keen to blame themselves when objects appear to malfunction, it is not the fault of the user but rather the lack of intuitive guidance that should be present in the design.
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