Marketing management

Philip Kotler (b. 1931)

Marketing Management Marketing Management Gestion Marketingmanagement

Pearson/Prentice Hall • 2004 • 800 pages

About the Author

Philip Kotler

b. 1931

Professor of International Marketing at the Kellogg School of Management at Northwestern University

3 works on Print View author page

Description

Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.