Marketing management
Philip Kotler (b. 1931)
Pearson/Prentice Hall • 2004 • 800 pages
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About the Author
Philip Kotler
b. 1931 · 3 works
Professor of International Marketing at the Kellogg School of Management at Northwestern University
Description
Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that...
Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.
This Edition
Pearson/Prentice Hall · 2004 · 800 pages
- ISBN-10
- 013039713X
- Language
- ENG
