Marketing Management
Philip Kotler , Kevin Lane Keller (b. 1931)
Pearson Education • 2016
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About the Author
Philip Kotler
b. 1931 · 3 works
Professor of International Marketing at the Kellogg School of Management at Northwestern University
Description
For undergraduate and graduate courses in marketing management.
The gold standard for today’s marketing management student.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s...
For undergraduate and graduate courses in marketing management.
The gold standard for today’s marketing management student.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices.Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
This Edition
Pearson Education · 2016
- ISBN-13
- 9781292092621
- Language
- ENG
