Principles of marketing

Philip Kotler , Gary Armstrong , John Saunders undifferentiated , Veronica Wong , Peggy H. Cunningham , Valerie Trifts (b. 1931)

Management Marketing Open Syllabus Project Strategisch Management Marketingmanagement

Prentice Hall • 1996

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About the Author

Philip Kotler

b. 1931 · 3 works

Professor of International Marketing at the Kellogg School of Management at Northwestern University

Description

“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”